Commercial strategy and support for pharma brands and markets

Hawk Pharma Consulting is a boutique agency and partner to the pharmaceutical industry with a focus on marketing, commercial and go-to-market strategy. We will work with you to ensure that you get the right medicines, to the right markets in the right way. We advise on, and develop, strategic plans and their focused tactical implementation.

What we do

Maybe you are a European company but don’t know the UK well. You may be a company based in the US or Asia Pacific who lacks the expertise for the UK and EU or MENA region. Perhaps you want a fresh view of your global brand strategy in a changing market. You may know the market but have limited time or resources to work on a special project

The team at Hawk Pharma Consulting can offer knowledge, know-how, support and advice in the following areas:

Launch feasibility of potential new brands, long range forecasting, P&L build
Go-to-market strategy for new businesses or new markets
Marketing strategy for new brands or new indications
Strategic reviews of established brands in the face of market changes
Repositioning of mature brands to drive growth
Portfolio assessment and optimisation

How we do it

Every case is different but despite that, there are certain vital building blocks to optimise results which we follow at Hawk Pharma Consulting:

It is critical to understand the market and the environment to understand how to progress your brand in a focused way, and with what objectives. If this is an existing medicine that needs a boost, an accurate diagnosis is paramount as fully understanding the challenges will drive the right solution.

Start with the end in mind. A forecast based on deep insight and then building a P&L will establish the viability of the brand or business. To ensure best decisions are made there needs to be clear, quantified, SMART objectives plus critical success factors that capture vital qualitative elements.

We must create value for all stakeholders. Clear positioning and a strong value proposition for that brand, in that indication, in that market with those competitors is vital. We will develop a succinct, logical strategy for your brand.

From key messages, to marketing / medical / sales mix delivered with an omnichannel approach, the tactics must all deliver the strategy and in turn the KPIs and objectives. We ensure this alignment of tactical execution.

A word from our Managing Director

“Small is beautiful”, says David Browne, Hawk Pharma Consulting Managing Director & Lead Consultant, “I say that because what we deliver, and how we deliver it and work with you, matters personally to me. When others are involved, you can be sure that this is for their specific expertise and that I remain actively involved. In my experience I haven’t always found this to be the case with some larger firms”.

“When you call us, it is because you don’t have time or perhaps expertise to complete the project,” David continued, “We will lead the project through all the key stages but communicate and collaborate strongly – we need you and your stakeholders engaged and we need your knowledge. Projects can be iterative so having your buy-in at each stage is critical. You can be assured that we will deliver – that may be strategic or operational advice, it may be plans but they will be clear and clearly explained. Having broad knowledge is important but from that we will distil insight and ensure that what we deliver has clear focus to give you the best return.”

More about us