Our Case Studies

Our case studies are real examples of projects we have undertaken for our clients.  The description includes the challenge that Hawk Pharma Consulting agreed with the client, the actions we took and of course our shared results. Delivery of outputs against that challenge is crucial and this may give clarity that leads to further next steps.  We have outlined what we do, our processes and our ways of working with you however we hope that real world, practical examples are interesting and useful – every project is unique in its challenge, in the actions we take and in what we deliver to drive your success.

  • Environmental Focus & Sustainability – Building a compelling & compliant strategy & communication

    Environmental Focus & Sustainability – Building a compelling & compliant strategy & communication

    Challenge: All companies feel compelled to talk about environmental focus and there is a danger that this can seem like “green-washing”.  The NHS has a goal of becoming carbon net zero by 2040 and it has a focus on respiratory inhalers and gaseous anaesthetics as major contributor to the issue.  We needed to develop a…

  • Feasibility of Nordic launch > Strategies for launch

    Feasibility of Nordic launch > Strategies for launch

    Challenge: The Nordic affiliate of a European pharma company needed advice on the feasibility of launching two related branded generics (or alternative brands) into the four major Nordic markets.  Assuming there was opportunity they sought strategic advice on how to launch most effectively.

  • New product feasibility, forecasting & P&L > go-to-market & launch strategy

    New product feasibility, forecasting & P&L > go-to-market & launch strategy

    Challenge: A pharma company headquartered in Asia Pacific wanted to assess feasibility, go-to-market and launch strategy for a brand that would be the first licensed medicine to treat an increasingly recognised condition in women’s health in the UK. This would assist their decision making and BD process.

  • New product launch > Portfolio strategy and positioning

    New product launch > Portfolio strategy and positioning

    Challenge: The UK affiliate of an international pharma company was launching two new brands and, in doing so, it was creating a portfolio in this therapy area.  The new portfolio needed a strategy, positioning and messaging.  New and existing brands needed their own story within the overall portfolio communication.

  • Feasibility of entering the UK market > Go-to-market strategy

    Feasibility of entering the UK market > Go-to-market strategy

    Challenge: A well established healthcare company headquartered in mainland Europe wanted to understand the feasibility of entering the UK market and, if viable, the best go-to-market strategy for its range of OTX products in the women’s health space.