Tag: Key communication messages
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Compliance, Speed Limits and Reputation!
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Compliance is key: not only for avoiding complaints but for building trust and reputation with HCPs who hold the trust of their patients.
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Re-positioning an established “Alternative Brand” (branded-generic)
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Challenge: In the UK, NHS advice is to prescribe some products (including drug / device combinations) by brand name when generics exist, so that patient continuity is ensured. With the launch of a new competitor branded-generic, this company’s alternative brand’s positioning was no longer compelling or even valid. We supported the UK affiliate to reposition…
