Tag: Tactical execution
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Category H introduction …. the end of branded generics in the UK?
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Category H introduction has been announced although detail is lacking. It will undoubtedly affect branded generics and this article gives an outline as to how and why.
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Re-positioning an established “Alternative Brand” (branded-generic)
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Challenge: In the UK, NHS advice is to prescribe some products (including drug / device combinations) by brand name when generics exist, so that patient continuity is ensured. With the launch of a new competitor branded-generic, this company’s alternative brand’s positioning was no longer compelling or even valid. We supported the UK affiliate to reposition…
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Insight: the bedrock of any good plan … but KISS!
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Insight is the bedrock of any good plan or business decision. Make sure you KISS (Keep It Simple Stupid) and focus on the data that matters, displaying it simply and graphically.
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OMD: Fractional, interim support from Hawk Pharma Consulting
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We are delighted to add OMD, Our Marketing Department, to the offering from Hawk Pharma Consulting. Our fractional, interim marketing resource offering will help you turn plans into execution of materials, programs and tactics. For more detail: Our Marketing Department – Hawk Pharma Consulting
